2018 Agenda

2018 NY Games Conference Agenda

*Schedule and speakers are subject to change
Day 1
04 Oct 2018

VIEW FROM THE TOP: THE FUTURE OF THE DIGITAL GAMES MARKET

Industry leaders discuss the future of the games industry as the business continues its transition towards a multi-platform future. What does it take to make a successful game these days across platforms? What emerging platforms will be the most important in the years to come? How do you acquire and retain users and make money in this increasingly complicated gaming universe?

11:00 am - 11:30 am

MORNING BREAK

WHAT’S NEXT FOR MIXED REALITY LOCATION-BASED ENTERTAINMENT (LBE)?

2018 is seeing the roll-out of a number of new LBE ventures in the U.S. market, providing a near-term monetizable platform for mixed reality. This panel will discuss the types of experiences consumers can expect from MR-based location based entertainment as well as the business models and content players entering the market.

CREATIVITY RULES: MAKING SUCCESSFUL GAMES FOR MOBILE PLATFORMS

This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the metrics that matter when judging product success?

12:30 pm - 1:45 pm

LUNCH BREAK

VR/AR FOR GAMES & ENTERTAINMENT

This panel of leading game and entertainment executives and investors will discuss the future of VR and AR for the game and entertainment industries. What investments are being made by VCs? What are the major Hollywood studios and media companies doing in VR/AR? What’s happening with mixed reality location based experiences? What does the future hold?

WHY ENGAGING DIGITAL AD EXPERIENCES ARE THE NEW GOLD STANDARD FOR MARKETERS

This group of industry leaders from the IAB Game Committee will discuss how games are uniquely suited for brand engagement for all demographics, on all platforms, 24/7, and will highlight innovative game ad formats that allow brands to insert themselves into game content in a less intrusive, native way. What are best practices for creative strategy for impactful game advertising? What are the game content and ad formats that appeal to different target audiences, from social games to eSports and more?

THE RISE OF ESPORTS

Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, and are increasingly becoming part of the network and cable television mix. What do the next few years look like for the growth of eSports leagues in television broadcast, live event, and online settings? Does eSports need linear broadcasting? Do the television networks need eSports?

 

4:00 pm - 4:30 pm

AFTERNOON BREAK

THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?

GAMES CRITICS ROUNDTABLE

This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the metrics that matter when judging product success?