2018 Agenda

2018 NY Games Conference Agenda

*Schedule and speakers are subject to change
Day 1
04 Oct 2018

WELCOME & INTRODUCTORY REMARKS

SPEAKERS:
Ned Sherman, Counsel/Director, Manatt Digital; Founder, Digital Media Wire

Opening Presentations

Visionary presenters give their perspectives on the future of the games business followed by Q/A.

VIEW FROM THE TOP: THE FUTURE OF THE DIGITAL GAMES MARKET

Industry leaders discuss the future of the games industry as the business continues its transition towards a multi-platform future. What does it take to make a successful game these days across platforms? What emerging platforms will be the most important in the years to come? How do you acquire and retain users and make money in this increasingly complicated gaming universe?

PANELISTS:
Jon Radoff, CEO & Founder, Disruptor Beam 

 

Jon Radoff
11:00 am - 11:30 am

MORNING BREAK

WHAT’S NEXT FOR MIXED REALITY LOCATION-BASED ENTERTAINMENT (LBE)?

2018 is seeing the roll-out of a number of new LBE ventures in the U.S. market, providing a near-term monetizable platform for mixed reality. This panel will discuss the types of experiences consumers can expect from MR-based location based entertainment as well as the business models and content players entering the market.

CREATIVITY RULES: MAKING SUCCESSFUL GAMES FOR MOBILE PLATFORMS

This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the metrics that matter when judging product success?

12:30 pm - 1:45 pm

LUNCH BREAK

GAMING REALITY: AR/VR, Mixed Reality

This panel of leading game and entertainment executives and investors will discuss the future of VR and AR for the game and entertainment industries. What investments are being made by VCs? What are the major Hollywood studios and media companies doing in VR/AR? What’s happening with mixed reality location based experiences? What does the future hold?

PANELISTS:
Chris Donahue, Senior Director, Strategic Alliances, AMD

Chris Donahue

2018: The Year Brands Finally Noticed Game Advertising

From new engaging ad formats and platforms and even new types of games, brands are realizing the value of advertising in game environments.  Driven by a desire to engage with consumer in more organic and native ways and, importantly, in brand safe environments, game advertising is taking off by leaps and bounds.  Hear from IAB Game Committee leaders from Unity, Zynga, King and more discuss today’s game advertising landscape and what we might expect in the years to come .

PANELISTS:
Gabrielle Heyman, Head of Global Brand Partners, Zynga
Julie Shumaker, Vice President, Advertiser Solutions, Unity Technology
Moderator: Susan Borst, Vice President, Mobile, IAB

Gabrielle Heyman
Julie Shumaker
Susan Borst

Blockchain Gaming Revolution

This panel will discuss how ICOs and blockchain disrupting the gaming and entertainment industries.

4:00 pm - 4:30 pm

AFTERNOON BREAK

THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?

GAMES CRITICS ROUNDTABLE

This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the metrics that matter when judging product success?