Industry leaders discuss the future of the games industry as the business continues its transition towards a multi-platform future. What does it take to make a successful game these days across platforms? What emerging platforms will be the most important in the years to come? How do you acquire and retain users and make money in this increasingly complicated gaming universe? PANELISTS Eric Goldberg, Managing Director, Crossover Technologies
Livestreamed gaming platforms, such as Twitch, YouTube Gaming, and Microsoft Mixer, are incredibly popular with gamers and viewers. Game developers are increasingly adopting new design philosophies to create games, particularly with the influencers in mind who are so essential in gaining traction today. How should games be developed to appeal to influencers? How can developers turn traditionally passive viewing experiences into interactive play sessions?
Some of the most popular and exciting games are coming out of the Nordic region of Europe. Which companies are leading the way? Which ones should be on your radar? What makes the games they create different from the rest of the industry and what can we learn from them?
This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the metrics that matter when judging product success? PANELISTS Travis Boatman, Founder and CEO, Carbonated
This panel of leading game and entertainment executives and investors will discuss the future of VR and AR for the game and entertainment industries. What investments are being made by VCs? What are the major Hollywood studios and media companies doing in VR/AR? What’s happening with mixed reality location based experiences? What does the future hold? PANELISTS Chris Donahue, Senior Director, Alliances, AMD David Liu, Creative Director of Virtual Reality, Viacom NEXT Nanea Reeves, President & COO, TextPlus
With the success of Pokémon GO, there is an increased interest among game developers on the prospects of further developing augmented reality (AR) and geolocation in games. What did we learn from Pokémon GO? Are the features that made it successful transferrable to other AR games? When will mobile handset technology catch up to the processing power needed to operate these game apps?
This group of industry leaders from the IAB Game Committee will discuss how games are uniquely suited for brand engagement for all demographics, on all platforms, 24/7, and will highlight innovative game ad formats that allow brands to insert themselves into game content in a less intrusive, native way. What are best practices for creative strategy for impactful game advertising? What are the game content and ad formats that appeal to different target audiences, from social games to eSports and more? PANELISTS Susan Borst, Deputy Director, Mobile IAB Anne Frisbie,... Read More
Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, but 2017 was the first instance of a competition being aired on network television during primetime (H1Z1 on CW). What do the next few years look like for the growth of eSports leagues in television broadcast, live event, and online settings? Are eSports going mainstream? PANELISTS Marty Strenczewilk, CEO and Co-founder, Splyce
Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers? PANELISTS Paul Brewer, VP, Global Sponsorships, ESL Daniel Kelley, Director, HyperX Corporate Marketing
Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers? PANELISTS Paul Brewer, VP, Global Sponsorships, ESL