Agenda

2017 NY Games Agenda

*Schedule and speakers are subject to change
Day 1
26 Sep 2017
8:30 am - 9:30 am

REGISTRATION

WELCOME & INTRODUCTORY REMARKS

Ned Sherman, Counsel/Director, Manatt Digital, Founder, Digital Media Wire Tinzar Sherman, CEO & Co-Founder, Digital Media Wire
Tinzar Sherman
Ned Sherman

VIEW FROM THE TOP: THE FUTURE OF DIGITAL GAMES MARKET

Industry leaders discuss the future of the games industry as the business continues its transition towards a multi-platform future. What does it take to make a successful game these days across platforms? What emerging platforms will be the most important in the years to come? How do you acquire and retain users and make money in this increasingly complicated gaming universe? PANELISTS Eric Goldberg, Managing Director, Crossover Technologies
Eric Goldberg

OPENING PRESENTATIONS: THE FUTURE OF THE MOBILE GAMES BUSINESS

Visionary presenters give their perspectives on the future of the mobile games business followed by Q/A. PANELISTS Joost van Dreunen, Co-founder & CEO, SuperData Research
Joost van Dreunen

FIRESIDE CHAT

Ben Feder, President, International Partnerships (North America) at Tencent Games INTERVIEWER: Mike Vorhaus, President, Magid Advisors
Michael Vorhaus
Ben Feder
11:15 am - 11:30 am

MORNING BREAK

PANEL: TURNING VIEWERS INTO PLAYERS

Livestreamed gaming platforms, such as Twitch, YouTube Gaming, and Microsoft Mixer, are incredibly popular with gamers and viewers. Game developers are increasingly adopting new design philosophies to create games, particularly with the influencers in mind who are so essential in gaining traction today. How should games be developed to appeal to influencers? How can developers turn traditionally passive viewing experiences into interactive play sessions?

PANEL: THE LATEST IN NORDIC GAMES

Some of the most popular and exciting games are coming out of the Nordic region of Europe. Which companies are leading the way? Which ones should be on your radar? What makes the games they create different from the rest of the industry and what can we learn from them?

CREATIVITY RULES: MAKING SUCCESSFUL GAMES FOR MOBILE PLATFORMS

This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the metrics that matter when judging product success? PANELISTS Travis Boatman, Founder and CEO, Carbonated
Travis Boatman
12:30 pm - 1:45 pm

LUNCH BREAK

VR/AR FOR GAMES & ENTERTAINMENT

This panel of leading game and entertainment executives and investors will discuss the future of VR and AR for the game and entertainment industries. What investments are being made by VCs? What are the major Hollywood studios and media companies doing in VR/AR?  What’s happening with mixed reality location based experiences? What does the future hold? PANELISTS Chris Donahue, Senior Director, Alliances, AMD David Liu, Creative Director of Virtual Reality, Viacom NEXT Nanea Reeves, President & COO, TextPlus
David Liu
Chris Donahue
Nanea Reeves
2:45 pm - 3:00 pm

BREAK

GAMES CRITICS ROUNDTABLE

Members of the New York Videogame Critics Circle discuss the year in games and what’s to come. MODERATOR Harold Goldberg, Founder, NY Videogame Critics Circle
Harold Goldberg

HOW AUGMENTED REALITY & GEOLOCATION ARE SHAPING THE FUTURE OF GAMES

With the success of Pokémon GO, there is an increased interest among game developers on the prospects of further developing augmented reality (AR) and geolocation in games. What did we learn from Pokémon GO? Are the features that made it successful transferrable to other AR games? When will mobile handset technology catch up to the processing power needed to operate these game apps?

IAB PRESENTS: WHY ENGAGING DIGITAL AD EXPERIENCES ARE THE NEW GOLD STANDARD FOR MARKETERS

This group of industry leaders from the IAB Game Committee will discuss how games are uniquely suited for brand engagement for all demographics, on all platforms, 24/7, and will highlight innovative game ad formats that allow brands to insert themselves into game content in a less intrusive, native way. What are best practices for creative strategy for impactful game advertising?  What are the game content and ad formats that appeal to different target audiences, from social games to eSports and more? PANELISTS Susan Borst, Deputy Director, Mobile IAB Anne Frisbie,...
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Gabrielle Heyman
Anne Frisbie
Julie Shumaker
Kym Nelson
Susan Borst
4:00 pm - 4:30 pm

AFTERNOON BREAK

THE RISE OF ESPORTS

Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, but 2017 was the first instance of a competition being aired on network television during primetime (H1Z1 on CW). What do the next few years look like for the growth of eSports leagues in television broadcast, live event, and online settings? Are eSports going mainstream? PANELISTS Marty Strenczewilk, CEO and Co-founder, Splyce Damon Lau, Co-founder and CEO, Everyday Influencers/Press X
Damon Lau
Marty Strenczewilk

THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers? PANELISTS Paul Brewer, VP, Global Sponsorships, ESL Daniel Kelley, Director, HyperX Corporate Marketing Mike Lee, Head of Partnerships, Everyday Influencers/Press X
Mike Lee
Daniel Kelley
Paul Brewer

THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers? PANELISTS Paul Brewer, VP, Global Sponsorships, ESL
Paul Brewer
6:30 pm - 8:30 pm

LEADERS IN MEDIA VIP DINNER (INVITE ONLY)