Agenda

2017 NY Games Agenda

*Schedule and speakers are subject to change
Day 1
26 Sep 2017
8:30 - 9:30

REGISTRATION

WELCOME & INTRODUCTORY REMARKS

Tinzar Sherman
Ned Sherman

VIEW FROM THE TOP: THE FUTURE OF DIGITAL GAMES MARKET

Industry leaders discuss the future of the game industry as the business continues its transition towards a digital future. What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you acquire and retain users and make money in this more and more complicated gaming universe with new digital platforms competing for the time and pocketbooks of consumers?

OPENING PRESENTATIONS: THE FUTURE OF THE MOBILE GAMES BUSINESS

Visionary presenters give their perspectives on the future of the mobile games business followed by Q/A.
Joost van Dreunen
11:15 - 11:30

MORNING BREAK

PANEL: NORDIC GAMES

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming today counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?

CREATIVITY RULES: MAKING SUCCESSFUL GAMES FOR MOBILE PLATFORMS

This panel will discuss how to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity? What are the the metrics that matter when judging product success?
Travis Boatman
12:30 - 13:45

LUNCH BREAK

VR/AR FOR GAMES & ENTERTAINMENT

Industry leaders discuss the future of the game industry as the business continues its transition towards a digital future. What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you acquire and retain users and make money in this more and more complicated gaming universe with new digital platforms competing for the time and pocketbooks of consumers?
David Liu
Chris Donahue
Nanea Reeves
14:45 - 15:00

BREAK

HOW AUGMENTED REALITY & GEOLOCATION ARE SHAPING THE FUTURE OF GAMES

With the success of Pokémon GO, there is an increased focus among game developers on the prospects of further developing augmented reality and geolocation in games. This panel of experts in games, AR and geolocation will discuss how AR and geolocation are shaping the future of games.

WHY ENGAGING DIGITAL AD EXPERIENCES ARE THE NEW GOLD STANDARD FOR MARKETERS

The future of digital advertising means the need for increasingly engaging experiences for consumers. Brands can tap into this engagement by developing smart campaigns that focus on achieving the right kind of KPIs. These metrics include active engagement rate and attention. This group of industry leaders from the IAB Game Committee will discuss how games are uniquely suited for brand engagement for all demographics, on all platforms, 24/7, highlighting innovative game ad formats that allow brands to insert themselves into game content in a native way that is seen as...
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Julie Shumaker
Kym Nelson
Susan Borst
16:00 - 16:30

AFTERNOON BREAK

THE RISE OF ESPORTS

Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, but 2017 was the first instance of a competition being aired on network television during primetime (H1Z1 on CW). What does the next few years look like for the growth of eSports leagues in television broadcast, live event, and online settings?

THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?

THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?
Paul Brewer
18:30 - 20:30

LEADERS IN MEDIA VIP DINNER (INVITE ONLY)