Agenda

2017 NY Games Agenda

*Schedule and speakers are subject to change
Day 1
26 Sep 2017

VIEW FROM THE TOP: THE FUTURE OF DIGITAL GAMES MARKET

Industry leaders discuss the future of the game industry as the business continues its transition towards a digital future. What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you acquire and retain users and make money in this more and more complicated gaming universe with new digital platforms competing for the time and pocketbooks of consumers?

OPENING PRESENTATIONS: THE FUTURE OF THE MOBILE GAMES BUSINESS

Visionary presenters give their perspectives on the future of the mobile games business followed by Q/A.

VR/AR FOR GAMES & ENTERTAINMENT

This panel of leading game and entertainment executives and investors will discuss the future of VR and AR for the game and entertainment industries. What investments are being made by VCs? What are the major Hollywood studios and media companies doing in VR/AR?  What’s happening with mixed reality location based experiences? What does the future hold?

THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS

Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming today counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?

THE POWER OF INFLUENCE: INFLUENCER MARKETING & USER ACQUISITION

This panel will discuss how games companies are using influencer marketing for user acquisition of games and gaming content. Topics include how to find the right influencer mix for your game, the deals being done, and strategies for success?

OW AUGMENTED REALITY & GEOLOCATION ARE SHAPING THE FUTURE OF GAMES

With the success of Pokémon GO, there is an increased focus among game developers on the prospects of further developing augmented reality and geolocation in games. This panel of experts in games, AR and geolocation will discuss how AR and geolocation are shaping the future of games.