2018: The Year Brands Finally Noticed Game Advertising
From new engaging ad formats and platforms and even new types of games, brands are realizing the value of advertising in game environments. Driven by a desire to engage with consumer in more organic and native ways and, importantly, in brand safe environments, game advertising is taking off by leaps and bounds. Hear from IAB Game Committee leaders from Unity, Zynga, King and more discuss today’s game advertising landscape and what we might expect in the years to come .
Gabrielle Heyman, Head of Global Brand Partners, Zynga
Julie Shumaker, Vice President, Advertiser Solutions, Unity Technology
Moderator: Susan Borst, Vice President, Mobile, IAB