THE FUTURE OF ESPORTS: THE OPPORTUNITY FOR BRANDS, AGENCIES & MARKETERS
Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming counts over 200 million spectators annually and presents a unique, new avenue in the entertainment market. This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?
Paul Brewer, VP, Global Sponsorships, ESL
Mike Lee, Head of Partnerships, Everyday Influencers/Press X
Dave Madden, SVP Global Brand Solutions, EA
Mark Tekunoff, Corporate PR Manager, HyperX
Moderator: Manny Anekal, Founder & CEO, The Next Level