WHY ENGAGING DIGITAL AD EXPERIENCES ARE THE NEW GOLD STANDARD FOR MARKETERS

04 Oct 2018
3:00 pm - 3:30 pm
EVENTS HALL

WHY ENGAGING DIGITAL AD EXPERIENCES ARE THE NEW GOLD STANDARD FOR MARKETERS

This group of industry leaders from the IAB Game Committee will discuss how games are uniquely suited for brand engagement for all demographics, on all platforms, 24/7, and will highlight innovative game ad formats that allow brands to insert themselves into game content in a less intrusive, native way. What are best practices for creative strategy for impactful game advertising? What are the game content and ad formats that appeal to different target audiences, from social games to eSports and more?