Lee Garfield

Lee Garfield is a sales leader with 15+ years of digital ad sales experience and 4+ years in Programmatic with a consistent record of generating revenue through strategic and tactical relationship building, new business development, and team leadership.  As the Global Lead, Private Programmatic at Zynga, Lee and his team have led the charge in driving an audience focused approach to buying gaming, which has led to partnerships across several Fortune 500 brands.

As the digital ecosystem continues to evolve, the importance of a person-first approach to media will define how advertisers’ partner with digital in app gaming publishers.  As a leader in the in-app programmatic media space, Lee believes that we have just scratched the surface of how we can best support our advertisers, and our players.