Sam leads the charge on a communications revolution at the forefront of emerging media platforms for General Electric (GE). Sam has steered the brand’s strategy across the emerging tech landscape including GE’s presence on Snapchat, Periscope, Twitter, Medium, Wattpad, Yo, and OTT streaming platforms. Sam has a terrific background in innovation, media and entrepreneurship. Most recently he led OMD’s Ignition Factory East Coast creating breakthrough new media & marketing campaigns for the PepsiCo beverage portfolio, CBS Corp, and Google. Before relocated to NYC in 2009, Sam was an agent with ICM and Paradigm Talent in Los Angeles. He has a track record of award-winning creative media programs with an emphasis on first-to- market, new engagement models, unique platform applications, channel reinvention, and celebrity-technology pairings. Sam is very active in the startup scene as an advisor and mentor to many young companies & entrepreneurs. Sam is also a member of the inaugural Social Impact Council for young leaders to tackle social causes as part of the Ad Council.